Search Engine Optimization

This article explains some of the salient points on Search Engine Optimization:

The key to the success of a Website (in addition to the design) is the promotion. Some time ago, with indexing it was enought, but now we require more advanced techniques of positioning.

Among the various options we find:

- Your Own Promotion: it is very effective to get customers directly and for the Website to be well indexed and have more Page Rank. It consist in publishing in web classifieds, forums, guestbooks, referrals, etc. You can submit your page to this important engines...

http://www.google.com/addurl (GOOGLE)

http://www.dmoz.org/add.html (DMOZ)

http://search.yahoo.com/info/submit.html (YAHOO)

- Auction Sites and Classifieds: to provide the goods or services of your site, you can post an add on auction sites (eg: eBay, Mercadolibre, etc.). When you sell them, people can go to your Website and learn more about your business. Another important option is to post adds in classified portals that are well positioned. They have many text links and tend to be what is called SEO Friendly. Here are some examples:

http://www.grippo.com/

http://www.olx.com/

http://www.usfreeads.com/

http://www.craiglist.org/

http://www.vivastreet.com/

- Banner and Text Links Exchange: if you know people with well-positioned sites you should offer them the exchange of banners and links. The text links are more effective than banners for indexing and Page Rank, but not necessarily to call the customer's attention, who may be more attracted by an animation.

- Paid Options: the main example is Google Adwords, that allows plans chosen by the customer. You purchase certain number of Clicks (times that the navigator press the add) and you control the amount of visitors that come to your Website.

By doing all this you can generate traffic to your Website. Do not hesitate in contacting us with any questions.